PETA wants you to start calling fish "sea kittens". The idea is that kittens are really cute and no one would ever hurt one, so by calling fish kittens, you won't want to hurt them either. In fact, they have launched a whole website dedicated to trying to make you think that fish are too cute to eat.
Says PETA, "Sea kittens are just as intelligent (not to mention adorable) as dogs and cats, and they feel pain just as all animals do."
Really though? Because a Google image search for fish ain't all that cute. Admittedly, it was fun playing with the sea kitten maker. See how he has a bowl of water, yet he's underwater? I named mine Ridic, after this whole situation.